Elisha Kasinskas

About Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and secured an award from the American Marketing Association (AMA) for recent work at RSA.

From Potential Outsourcing to Outstanding- One In-plant’s Adaption to Save Itself

How Web to Print Positions In-plant as a Chameleon Located in Appleton, WI, Fox Valley Technical College (FVTC) is part of the Wisconsin Technical College System (WTCS), the largest higher education system in the state. FVTC offers more than 200 associate degree, technical diploma and certificate programs, and instruction related to 15 apprenticeship trades, in

In-Plant Primer: From Operations Basics to Advanced Sales Concepts

Information for Dealers, Reps and Owners, Print Equipment Vendors to Understand In-plants Rochester Software Associates (RSA) is working with industry consultant, Howie Fenton, VP Consulting Services for Integrated Methods Group (IMG) to create information for dealers, reps and owners and print equipment vendors to help them better understand the in-plant market. Comprised of two six-article

Don’t be Chicken: Innovate!

A Chat with the Tyson Foods In-plant Manager Photo Credit: In-plant Graphics I recently spoke with Russell Gayer, manager of Printing Services at the Tyson Foods in-plant in Arkansas. Gayer, a writer and humorist in his spare time — he finished third in a Toastmaster’s district humor speech contest, and has a humor

In-Plant Print Centers’ 10-Step Plan for Working with IT

I recently interviewed Teddy Abad-Perez, State of Colorado Division of Central Services, Department of Personnel & Administration- IDS Multi-Function Printer Program Manager and Brenda Berlin, State of Colorado Financial Services, Governor’s Office of Information Technology- Deputy Chief Information Officer, Chief Financial Officer. Teddy and Brenda agreed to further detail the “10-Step Plan for Working with

Webinar 6/15: A Web to Print Evolution- How one company used technology to save millions

Sun Life Financial Enables Salesforce and Efficiencies with Web to Print  Life is certainly brighter for Sun Life Print Services as the in-plant has evolved its Web to print solution over the last four years. In this June 15th 2pm EDT  In-plant Graphics webinar sponsored by RSA, you’ll learn how this multi-location financial services in-plant

5 Reasons to Attend the IPMA 2016 Annual Conference

The IPMA 2016 Annual Conference June 20-24, 2016 RSA has long been a sponsor of the In-Plant Printing and Mailing Association (IPMA), a 600+ member-lead association dedicated exclusively to the needs of all in-plant printing and mailing organizations. IPMA’s annual conference and vendor fair, themed "Reaching New Heights" will take place in Denver, CO from

The Five Leading In-Plant Issues Series – No. 5: Adding Services

Adding Services – Expanding Workflow Features to Offer New Services In this fifth article in the series about the top five challenges facing in-plant print centers, we look at some of the new services in-plants are offering to meet the challenges of growth and relevancy. Expanding workflow features can enable an in-plant to offer new

The Five Leading In-Plant Issues Series: No. 4 – Growing the In-Plant

In-plant leaders that are growing their operations are engaged for the future. How are they doing this? In this fourth article in the series about the top five challenges facing in-plant print centers, we answer that question. I spoke with four in-plants – State of Colorado, University of Oklahoma, Dynamic Funds, part of the third

Three Take Aways from Ken Macro’s “Graphic Communication is Sexy” ACUP presentation

A conversation with Ken Macro about his ACUP Keynote Presentation I sat down with Ken Macro at the annual Association of College and University Printers (ACUP) conference to talk  about his keynote presentation, “Graphic Communication is Sexier than Printing.”  I asked him what he felt were the three things in-plants- both higher ed and other

See Efficiency Ideas from RSA at DigiGov

Rochester Software Associates will be exhibiting In-plant Graphics' DigiGov, The Digital Printing in Government and Higher Ed Conference on May 3rd, 2016 at the GPO in Washington, DC. At the conference, we'll be sharing ideas ideas to optimize your in-plant's efficiency. For instance,  speed up customer ordering, increase efficiency and supercharge production with the newest