About Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and secured an award from the American Marketing Association (AMA) for recent work at RSA.

What is Production Workflow and Why Should Dealers Care?

What is Production Workflow and Why Should Dealers Care? Article six of our “The 6 ‘W’s’ of Production Print Workflow” series, focusing on the who, what, why, where, when and how’s of production print and part of our “Production Print Workflow Education Series” to understand Production Print Workflow. Over the past few months, we’ve learned what

When Is A Good Time to Talk to Your Customers About Production Print?

Timing is Almost Everything Article five of our “The 6 ‘W’s’ of Production Print Workflow” series, focusing on the who, what, why, where, when and how’s of production print and part of our “Production Print Workflow Education Series” to understand Production Print Workflow. In some of our previous “Six W’s of Production Print” series, we learned

Where Can Dealers Find Opportunities in Production Print?

A Treasure Map for Success Article four of our “The 6 ‘W’s’ of Production Print Workflow” series, focusing on the who, what, why, where, when and how’s of production print and part of our “Production Print Workflow Education Series” to understand Production Print Workflow. In the last installment of our “The 6 ‘W’s’ of Production Print

Why Should A Dealer Target Production Print Operations?

Why Should A Dealer Target Production Print Operations? Article three of our “The 6 ‘W’s’ of Production Print Workflow” series, focusing on the who, what, why, where, when and how’s of production print and part of our “Production Print Workflow Education Series” to understand Production Print Workflow. After learning about what production print is and who

What’s Happenin’ in Production Print Workflow

What’s Happenin’ in Production Print Workflow with RSA & Industry Analysts This video is part of RSA’s Production Print Workflow Education Series to inform dealers, reps, owners, and print equipment vendors about production print workflow. Watch the four-minute video and hear RSA’s Dirk Craib answer four questions about what’s happenin’ in production print workflow for dealers

Intermountain Healthcare Experiences Big Savings with Healthy Web to Print

Intermountain Healthcare Experiences Big Savings with Healthy Web to Print Speaking at the recent In-plant Graphics webinar, “Big Savings with Healthy Web to Print”, Operations Manager Tami Reese shared how Intermountain Healthcare’s Design & Print Center (DPC), has been able to save over $1.3 million annually and enable HIPAA compliance and control branding by adding

6 “W’s” of Production Print- Who Produces it?

Meet the Producers of Production Print Part of the Production Print Workflow Education Series. Information for dealers, reps and owners, and print equipment vendors to understand production print, production print workflow, the benefits to you and how to sell it. This is the second article in “The 6 ‘W’s’ of Production Print Workflow.” Our first

K-12 Video: Saving millions with Web to Print. What’s not to Love?

Frisco ISD Saves Millions and Adds Efficiency with WebCRD Frisco Independent School District (FISD) is one of the fastest growing districts in the nation. They are expected to grow by 2,500 students each year for the next 10 years. To help them handle the growth by maximizing production capabilities while controlling costs, the district's Print/Mail/Sign

Webinar: Big Savings with Healthy Web to Print

Register now for the 2/27 In-plant Graphics webinar, "Big Savings with Healthy Web to Print." 2pm ET |11am PT. As part of a top-ranked ranked Healthcare Supply Chain organization, Intermountain Healthcare’s Design and Print Center (DPC) adheres to high standards. While the supply chain center has been a model of efficiency and savings, the in-plant

6 “W’s” of Production Print Workflow- #1 What’s Production Print & Why Care?

What’s Production Print & Why Care? Production Print Workflow Education Series. Information for Dealers, Reps and Owners, Print Equipment Vendors to Understand Production Print Workflow. This is the first article in our “Production Print Workflow Education Series.” The series provides information for dealers, reps and owners, and print equipment vendors to understand production print, production