About Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

VDP: A Stepping-Stone to More Opportunities for a Dealer and their Customers

VDP: A Stepping-Stone to More Opportunities for a Dealer and their Customers Never underestimate a software solution that can make an in-plant more efficient, save them time and money, but also opens the door to more sales—for them and you the dealer. VDP software does just that. Easier Does It VDP software, such as RSA’s

Experience Higher Close Rates and Faster Implementation with RSA’s PS Team

Software sales and implementation can be challenging for office equipment resellers and production print vendors. Using RSA’s PS team increases close rates and speeds software implementations.

Eight Ways to Educate Yourself about What’s Happening in the World of Print

Eight Ways to Educate Yourself about What’s Happening in the World of Print You cannot win if you do not play. Or to use a cliché, knowledge is power. What are you doing to ensure you are in the know about the current state of the print market as well as the latest software releases

By | 2019-10-28T12:09:56+00:00 October 25th, 2019|Categories: Dealer and Partner|Tags: , |0 Comments

Leveraging the Latest Research to Understand In-Plant Customers

The latest KeyPoint Intelligence|InfoTrends Study identifies the key decision makers, the in-plant environment, workflow challenges, and current software spend. Know the customer. That may seem like an obvious statement, but don’t underestimate the importance of fully understanding the in-plant customer whether you are out to meet their hardware or software needs. The 2019 “North American

By | 2019-08-27T17:10:26+00:00 August 19th, 2019|Categories: Dealer and Partner|Tags: , |0 Comments

Latest InfoTrends Research Reaffirms Workflow and Web to Print Software Value

Latest InfoTrends Research Reaffirms Workflow and Web to Print Software Value. You don’t need a weatherman to tell which way the wind blows sang Bob Dylan in 1966. But if you are curious about how software is or is not being used by commercial printers and in-plants, the answer my friend can be found in

Four Tips for Production Print Sales Superiority

Four Tips for Production Print Sales Superiority If selling production print were easy, every dealer would be doing it. You might even see more dealers attending conferences devoted to production print. But you don’t. And you don’t need to be Marvin Gaye to ask, what’s going on? Let’s examine some of the reasons why dealers