About Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and secured an award from the American Marketing Association (AMA) for recent work at RSA.

Bold Moves for the Future Print 17 Panelist Closeup- Sacramento State

Sacramento State To Discuss Outdoor Wide Format and Workflow Software Initiative in Print 17 Session This article is the second of a series introducing each of the three in-plant panelists on the Print 17 panel I’ll be moderating September 11th titled “In-Plant Panel: Bold Moves for the Future.” The session features in-plant leaders in Healthcare,

Learn How to Optimize Prepress and Imposition Workflow in 8/29 Webinar

Optimize Prepress and Imposition Workflow- a Joint Webinar with RSA and Ultimate TechnoGraphics Register now for the “Optimizing Prepress and Imposition Workflow” webinar on August 29th at 3pm EDT. Presented by RSA and Ultimate TechnoGraphics, Inc. (makers of Impostrip® imposition software), learn how you can: Create repeatable and reusable processes and stop continually rebuilding the

12 Reasons Why In-Plant Print Centers Should Attend Print 17

If you skipped Graph Expo last year, haven’t been in a while or have never attended, you may be wondering what’s new or why you should attend Print 17, September 10-14 at McCormick Place in Chicago. Transformed into a new experience after extensive input from thousands of stakeholders, including in-plants, NPES has a long track

Bold Moves for the Future Print 17 Panelist Closeup- UPMC

UPMC to Discuss Handling Growth Through New Equipment, Workflow and Standardization This article is the first of a series introducing each of the three in-plant panelists on the Print 17 panel I’ll be moderating September 11th titled “In-Plant Panel: Bold Moves for the Future.” The session features in-plant leaders in Healthcare, Higher Education and non-profit.

Register Now: In-Plant Dealer/Vendor Webinar 8/23 2pm EDT

In-Plant Dealer/Vendor Webinar: From Operations Basics to Advanced Sales Concepts Register today for the August 23rd, 2pm EDT "In-Plant Dealer/Vendor Webinar: From Operations Basics to Advanced Sales Concepts." This webinar is part of our initiative “In-Plant Primer: From Operations Basics to Advanced Sales Concepts,” to educate dealers, reps and owners and print equipment vendors about

In-Plant Primer 101: Trends and Challenges eBook

eBook Compilation of the Six-article “In-Plant Primer 101: Trends and Challenges” Series for Dealers and Vendors Available now, this eBook is a compilation of the six-article series, “In-Plant Primer 101: Trends and Challenges,” covering valuable, basic in-plant market information, including: Defining in-plant print centers and the typical problems they face Discussion of the typical contacts

Print 17 In-Plant Panelists Announced; Bold Moves for the Future

Announcing Panelists for “In-plant Panel: Bold Moves for the Future” Print 17 A perennial favorite, the in-plant panel seminar at Print 17 is back. This year the session is titled “In-Plant Panel: Bold Moves for the Future,” and will be held on Monday, September 11th from 11-11:50 am. Register for session R8 before 8/11 and

By |July 31st, 2017|Categories: Graph Expo, In-Plant, RSA|Tags: , , |0 Comments

Webinar 6/28: Optimize Ordering and Print Center Efficiency with Web-to-Print

In-Plant Web to Print Webinar Features 4th Largest Government Printer Increasing efficiency and improving the customer ordering process should be key goals for every in-plant. In this June 28th webinar (2pm ET|11am PT) you will learn how the State of Oregon’s Publishing & Distribution unit plans to accomplish both of these objectives by implementing Web

InfoTrends InfoBlog: Solution Focus- RSA’s Vendor Neutral Options

InfoTrends Advice: Seek out Production Workflow Options Like RSA's In a recent blog, Pat McGrew, Director Keypoint Intelligence InfoTrends Production Workflow Service, wrote that getting to an automated workflow requires the right tools and work plan. McGrew explained that while some organizations rely on their hardware vendor for workflow tool recommendations, some organizations require independent

A Different Kind of In-Plant Awareness

Are you Aware of Other Local In-plant Print Centers? I have attended and been a part of a number of in-plant events and conferences the last five years. Show and event attendees marvel about how valuable it is to meet and talk with other in-plant managers. And while February was the In-plant Printing and Mailing

By |March 13th, 2017|Categories: In-Plant, RSA|Tags: , |0 Comments