By Elisha Kasinskas, Marketing Director, Rochester Software Associates, Inc.

This article is the final post of an in-depth series introducing each of the four in-plant panelists on the GRAPH EXPO panel I’ll be moderating on Sept. 14, titled “In-Plant Panel: Champions Engage for the Future.” The session features in-plant leaders in Banking, Government, Higher Education, and Non-profit.

Click for Part One, Part Two and Part Three of this series.

Introducing Andrew Yee, Dynamic Funds, Panelist
Andrew_Yee_-_Dynamics_Funds_-_PanelistAndrew Yee is Director, Statement & Document Production, at Dynamic Funds, a part of The Bank of Nova Scotia (“Scotiabank”), Canada’s third largest bank with over 3,000 branches and 80,000 employees. Yee has been with Dynamic Funds for over 10 years, previously working with Royal Bank, Manulife and CIBC. Yee has over 20 years of experience in financial services, including personal banking, corporate banking and insurance. He holds a Bachelor’s of Commerce, Marketing Major from Ryerson University in Toronto, Canada.

The in-plant team consists of 10 outstanding staff members all exemplifying a “Customer First” attitude operating under seven simple team rules and employing an “everyone is a customer” philosophy. This financial services in-plant is the only fund company in Canada with an in-house production print facility. The operation produces over 3.5 million impressions annually, comprised of 16,000 orders shipped coast-to-coast, with an impressive 98 percent of orders placed before 4 p.m. and packed and shipped the same day. Dynamic Funds also recently began supporting more of the Scotiabank needs, shipping some completed print jobs to the Caribbean Islands.

The operation primarily supports Dynamic’s internal sales force from coast to coast with personal service and provides other services critical to the operation of the company, including business continuity. The team has been recognized for the past six years as the industry leader for communication excellence in mutual fund statements.

Avoiding Disaster; a Unique In-Plant Service that is Critically Future Focused
While this in-plant has the strongest customer relationship management and consultant approach I’ve seen, what really makes this in-plant future focused is how it listened to a customer need and created a unique offering. Yee – a marketer, not an IT person – has developed a business continuity center for up to 20 people in their facility. The in-plant facility is outside of the Toronto suburbs, but connected to the fiber network. With a flip of a switch, employees can work in the facility as if they are at their own desk. Yee relates that they’ve found that people like working there more than in the city. The facility was used during a Pan-American flu scare several years ago. They truly have a multi-use facility. When they saw that people were having issues getting things out of storage they also began managing office furniture. By listening and building relationships that get them involved early in the creative and project cycles they have a “seat at the table”and are ensuring their future.

Register Today to Attend the Session and read about each Panelist in the Blog
Watch RSA’s In-plant Insights blog for more information, or read past posts about Karen Meyers, Michigan Farm Bureau, and John Sarantakos, University of Oklahoma, and Mike Lincoln, State of Colorado. These stories offered a sneak peek at what sets these in-plants apart, the tools and technology they are using to grow, and the valuable information that they will share in the session. 

About the Author:

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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