In-plant Panel Champion: State of Colorado Engages for the Future at Upcoming GRAPH EXPO Panel

Attend This GRAPH EXPO Session, Learn from Leading In-Plants

By Elisha Kasinskas, Marketing Director, Rochester Software Associates

This article is the third of an in-depth series introducing each of the four in-plant panelists on the GRAPH EXPO panel I’ll be moderating on Sept. 14, titled In-Plant Panel: Champions Engage for the Future.” The session features in-plant leaders in Banking, Government, Higher Education, and Non-profit.

Click for Article 1 , Article 2, or Article 4 of this series.

Introducing: Mike Lincoln, State of Colorado, Panelist
Mike Lincoln, State of Colorado, PanelistMike Lincoln currently serves as the Colorado State Printer in the state’s Department of Personnel and Administration, Division of Central Services, Integrated Document Solutions group. With over 30 years of experience in printing and the printing industry, combined with over 20 years in the customer support and customer relations arena, Lincoln has brought a new level of service and quality to IDS and the State of Colorado. On the advisory boards of several peer organizations, Lincoln also currently serves as IPMA’s President-Elect. This 66 person government in-plant is the fourth latest government in-plant. The operation produces over 80 million impressions annually. In addition to print and mail services, the operation also offers secure document storage and delivery and dispatch operations for the State.

The State of Colorado’s’ operation in-plant print center is both a champion and future-focused. The operation has won numerous awards, including a 2015 in-print award, undergoing what Lincoln calls, “A decade of evolution, transforming from a typical copy duplication center into a leading public sector provider in the state of Colorado.” The addition of production inkjet in late 2014 has clearly focused this operation on the future.

 

Championing Customer Intimacy via Marketplace Knowledge Delivers Success
This government in-plant’s leadership team is always checking the pulse of their commercial sector counterparts, watching and learning from both successes and challenges. They analyze what they learn and look for opportunities inside state government. Intimate knowledge of the primary missions for each of the state agency partners allows the in-plant to target their own message regarding the services most relevant to support the missions each agency is tasked with undertaking. The operation’s relevancy is then gauged on the successes they are involved with and their ability to adapt the solutions to work for other agency customers.

Register Today and Watch this Blog for Stories About Each Panelist
Watch RSA’s In-plant Insights blog for the final in-depth story about panelist Andrew Yee, Dynamic Funds; or read past posts about Karen Meyers, Michigan Farm Bureau, and John Sarantakos, University of Oklahoma. These stories offer a sneak peek at what sets these in-plants apart, the tools and technology they are using to grow, and the valuable information that they will share in the session.

About the Author:

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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