By Elisha Kasinskas, Marketing Director

In this final video of our nine in-plant panel series of in-plant leaders discussing their success secrets, this week’s video features these leaders offering their final piece of advice for other in-plants.

Top In-Plant Leaders Offer Their One Piece of Advice for Other In-Plants

When four top in-plant print center leaders were asked what one piece of advice they would give other in-plant directors, here is what they offered:

  • Progressive’s Tom Rorhbach advises in-plants to leverage their position as the only provider who exclusively services the organization.
  • Colorado State Printer Mike Lincoln suggests that in-plants focus on quality in every aspect of business, ensuring they know what quality means as well as their customers.
  • Abbas Badani, who will present at an In-Plant Graphics webinar on February 11, 2014 and is the director at Penn State, has strategic advice: Be more than just the print expert. He suggests that in-plants position themselves by offering other things to customers that they value, which will provide more revenue opportunities.
  • Garry Boytos of University of Texas Health Sciences San Antonio’s (UTHSCSA) suggests that in-plants be an innovative solution provider — the first solution customers seek, not the last resort. Hear their full advice in this four-minute video.

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Click on the image to see the ninth in-plant video in the series.

Tune in next time to learn how your in-plant can add value and how four other in-plants in Healthcare, Financial Services and Education have applied these principles.

Watch this Blog for more In-Plant Insights

On an on-going basis, we blog and post videos about in-plant workflow. If you are interested in other topics and like the video format, you can view the entire in-plant print center leader video series collection of nearly 50 videos to watch top in-plant prints share their secrets of success, discuss how they add value, grow volume, automate, save and more.

About the Author:

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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