By Elisha Kasinskas, Marketing Director

This article is the second of a series of nine short insightful videos from the PRINT 13 in-plant panel session, “In-plant Tell All Success Stories from the Field.” In this video series, featuring four in-plant leaders, they discuss: why they are successful, what didn’t work, how they are demonstrating value, their challenges, their advice for other in-plants, and more.

What Has Contributed to the Success of These In-Plants and How Do They Define Success?

In this short video, in-plant panelists — Tom Rorhbach, Progressive; Abbas Badani, Penn State; Mike Lincoln, State of Colorado; and Garry Boytos, University of Texas Health Sciences San Antonio — share what has contributed to the success of their particular in-plant as well as how they define it.

The key reasons cited for success include: supporting and aligning with the core business of the parent entity; creating customer preference by providing creative or new solutions that customers may not have thought of; and executing well and on time. Other reasons panelists mentioned the ability to forge strong proactive business stakeholder relationships and the idea that “success is a state of mind.”

Watch to hear more from Progressive, Penn State, State of Colorado, and UTHSCSA.

In-plant Panel Print 13- Success Contributor

 

Click on the image to see the second in-plant panel video in the series.

 

 

Watch this Blog for the Continuing Panel Series, or View the Entire In-Plant Print Center Leader Video Series

Learn more in these short videos from the in-plant panel of these Insurance, Higher Education, Government and Healthcare in-house print center leaders.

Interested in other topics? View the entire in-plant print center leader video series collection of nearly 50 videos to watch top in-plant prints share their secrets of success, discuss how they add value, grow volume, automate, save and more.

About the Author:

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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