Phil Larson continues his series of how-to articles to help in-plants build successful multi-channel offerings. This week's blog post looks closer at the elements of a good multi-channel campaign and what makes it work – how an in-plant can offer multi-channel in addition to printing solutions.
Master in-plant leader Phil Larson, president of Shepherd Consulting OK and former director of AFPress and grafaccent at American Fidelity, continues his series of how-to articles to help in-plants build a road map for successful multi-channel offerings. This week we talk about the support needed for an in-plant to offer multi-channel in addition to printing solutions.
How can an in-plant build variable and multi-channel offerings? Master in-plant leader Phil Larson, president of Shepherd Consulting OK and former director of AFPress and grafaccent at American Fidelity, has written a series of how-to articles for in-plants and those who work with corporate print centers. This week we will cover how an in-plant can determine their direction and develop a plan to add variable and multi-channel offerings to their services.
It all started when one division of a supported company challenged the existing team to build an on-demand method of printing sales collateral. The team succeeded, despite cumbersome hardware and software, ultimately delivering just-in-time results for the division and trimming costs by 50 percent a year.
"Empowered In-plants: Tell-All Success Stories from the Field" RSA to moderate this first-ever in-plant panel. Contact moderator, Elisha Kasinskas for details. By Elisha Kasinskas, Marketing Director In-plants and corporate print centers from all over voted in May for who they wanted as the "dream team" of top successful in-plants on the first ever in-plant panel at
This article is the second of a four part in-depth series introducing each of the successful in-plant panelists. This week the panelist we'll check in with is Phil Larson, president of Shepherd Consulting OK, formerly director of AFPress and grafaccent at American Fidelity Insurance in Oklahoma City, OK. Phil's expertise includes management and development of converged corporate in-plants (data center and transactional printing, IT, fleet, mail and print) and commercial in-plants for smaller businesses.