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  • Blog Post
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  • Howie Fenton
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  • 09 April 2024

Growth Markets and New Applications for Variable Data Printing

New print, finish, and mail technologies are constantly evolving – yet for many in-plants, the growth opportunities for Variable Data Printing (VDP) may have long seemed unchanged. But there’s plenty of opportunity in VDP, and a growing market for the right VDP applications. This blog explores some of the new applications and strategies in-plants can take – demystifying VDP and highlighting its possible growth trajectory.

  • Blog Post
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  • Rochester Software Associates
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  • 24 October 2023

ImpactVDP 3.2: The Future of Variable Data Printing

With the addition of new capabilities, it is time to stop viewing ImpactVDP as a traditional VDP tool but as an imposition, creation, and upload tool that brings greater efficiencies and capabilities to print centers and commercial print shops. 

  • Blog Post
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  • Rochester Software Associates
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  • 26 October 2021

New ImpactVDP Release Enables Automated Data-driven VDP Production

RSA's new release of ImpactVDP variable data solution (available soon) can automate data driven VDP production via a new optional integration with RSA's QDirect output manager and includes valuable enhancements like automatically adding barcodes and more VDP template administration and management capabilities.

  • Blog Post
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  • Rochester Software Associates
  • |
  • 16 April 2021

Grow Sales by Diversifying Your Product Offerings

Diversifying your product, solutions, and services offerings is a necessity for remaining relevant with customers. It’s also a solid strategy for growing your business and your customer’s.

  • Blog Post
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  • Elisha Kasinskas
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  • 15 May 2019

VDP Doesn’t Have to be Complex

KeyPoint Intelligence estimates that between 2019 and 2021, Variable Data Printing (VDP) will grow at a rate of 10% a year and by 2021, 31% of print volume produced will be variable. That's a significant number! That kind of growth means sooner or later you'll need to discuss the benefits of VDP with your in-plant clients.

  • Blog Post
  • |
  • Elisha Kasinskas
  • |
  • 11 April 2013

Build a Better In-Plant: Four VDP Tips to Get You Started

This quarter's tips are VDP strategies to start your variable business. Part of RSA's "Build a Better In-Plant" series Every in-plant manager struggles with a constant shift of customer priorities. In the middle of those requests is one for a customizable promotional piece for sales.

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Since 1986, thousands of production print centers have turned to Rochester Software Associates to improve their workflows, increase their productivity, and delight their customers. Our software solutions for transform and conversion, output management, and web to print Turn Printing Into Productivity™. Above all, what really sets us apart is our intense focus on customer satisfaction.

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