Watch This “Insourcing” Video from the GRAPH EXPO In-plant War Story Panel

By Elisha Kasinskas, Marketing Director, Rochester Software Associates, Inc.

Learn three unusual insourcing stories from the “War Stories, Wise Ideas and Q&A” in-plant panel session at GRAPH EXPO, and gain insights from these leaders as part of a series of exclusive short session videos. This is the fourth of an 11 article series, honing in on key takeaways from each of the 10 topics the panel covered.

3 In-Plant Managers Share Unusual Insourcing Stories.


Insourcing Enemy, Outlaw and Control
In under three minutes, hear the unusual insourcing stories from these in-plants as they:

  • Work with the perceived “enemy” and leverages organizations like the IPMA
  • Unwittingly break the law
  • Control buyers and work with local organizations

Watch as Tim Smith, State of Wisconsin: Publishing & Distribution, Staci Hill, Freese and Nichols, and Ron Balderson, Navy Federal Credit Union detail how these unusual ideas have impacted their ability to win the war.

Read the Series For Even More In-Plant Insights
Watch RSA’s In-plant Insights blog for upcoming in-plant panel insight series posts. Get information from these in-plant and corporate print center leaders in government, banking and professional services that will help you better manage your in-house print center.

Why wait? Watch the video series now.

War Stories Wise Ideas Vidoe Series

About the Author:

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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