About Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

Two Videos Reveal Web to Print Benefits for K-12

Two new videos from RSA detail how our Web to print and workflow management software is exactly what Chino Valley Unified School District’s in-plant print center needs right now. Watch to see how they have navigated change from COVID-19 and the overall benefits they have realized using WebCRD.

Production Software Segment Poised for Growth, Or Not?

While the in-plant respondents to the 2020 Keypoint Intelligence North America Production Software Investment Outlook survey conducted primarily pre-pandemic reveal bullishness about growth in print volume produced in automated workflows, WTP and color, some production hardware and software dealers and resellers remain cautiously optimistic depending on the market segments they serve. Post-COVID what hasn’t changed is the value add that workflow and WTP provide. Workflow software has the potential to resonate even more going forward than before the pandemic. The top business strategies of in-plants and commercial printers in the next five years underscore the need for software that supports those strategies by automating manual processes and collecting and managing data even if customers are not yet ready to make an investment today.

Irony: 46% of In-plants Manually Track Operational Performance

While the top key business initiative for in-plants is to focus on reducing production costs and improving efficiency, ironically almost half track their operational key performance indicators (KPIs) manually. It's imperative to automate the production process and the data collection during the process to effectively manage a shop. Using your shop's data can identify the root cause of issues such as why you may not be meeting your on-time deliveries/SLAs- the most used in-plant operational KPI.

Don’t Be Wary of the Data Center

There is no need to be wary of selling to a print data center. This post identifies who they are, what they do, where they are found and their motivation. Working with a software provider like RSA provides guidance, expertise, and workflow software to efficiently process jobs.

VDP: A Stepping-Stone to More Opportunities for a Dealer and their Customers

VDP: A Stepping-Stone to More Opportunities for a Dealer and their Customers Never underestimate a software solution that can make an in-plant more efficient, save them time and money, but also opens the door to more sales—for them and you the dealer. VDP software does just that. Easier Does It VDP software, such as RSA’s

Experience Higher Close Rates and Faster Implementation with RSA’s PS Team

Software sales and implementation can be challenging for office equipment resellers and production print vendors. Using RSA’s PS team increases close rates and speeds software implementations.