Are You Capturing All of the Possible Print Opportunities for Your Shop?

By Elisha Kasinskas

Astute in-plant managers and service teams are attuned to and ahead of the customer. You are an inside partner with a vested interest in customer success. But are you capturing all of the possible print opportunities for your shop? In this “Build a Better In-Plant” article, we share 5 tips that build a framework for in-plant growth.

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5 Pillars of In-Plant Growth:

1. Establish. Embed. Espouse Your Vision.
Savvy external providers work diligently to insert themselves in your organization. Don’t lose your spot to them; you are embedded. Stay top of mind with decision makers. Publish your vision through accepted channels. Hold open houses often for executives, managers and ordering personnel. Brainstorm with creative workers, IT, and the heads of transactional areas. Listen, learn their business, and engage with small improvements that show your concern for their success.

2. Elicit Expert Opinion.
Your vendors in software, hardware, and supplies have great ideas. Learn from them. Look to the future of print and steer your shop in a forward direction. Read industry articles and ask yourself, “How does this affect my world?”

3. Exposure Exercise.
Cost containment always piques executive interest. Create a survey that enables you to identify print and costs that are being serviced inside and outside. If you lack market research resources, invest in developing a simple tool that surveys satisfaction, your practices, procurement processes, and outside competition. Survey your plans and dreams along with present realities. Ask the budgeting or purchasing department for print expenditures throughout the organization. You need all this information. Get outside your walls; this is a part of your exposure exercise. Build A Better In-Plant

Properly implemented, a right of first refusal allows you to review all orders and gain an understanding of what goes out and why. You can use this tool as a data capture point and input to your support decisions. Even better, manage all print, including sending jobs outside. Who is the expert on print in your organization (hint: it must be you)?

4. Explain Capacity.
Capacity is not what you think you can do. It’s what you can plan and expand to do. Conduct a detailed inventory of equipment, people, software and vendor relations. Develop a “normal”, “busy” and “pushed-to-the-extreme” comprehensive capacity plan. How much can you turn per shift? What additional resources and workflow are needed to get to “extreme?” Where will the resources come from? Did you find new business to pay for it in your customer survey?

Put this plan in executive, manager and team presentations. Know your details and be ready to present it, being sensitive to interests by audience.

5. Examine Risk Appetite. Engage Accordingly. In-Plants Do you Know Where your Print Is? White paper
The organization’s risk appetite changes with economics, the legal environment, compliance requirements, the executive board, market position, and more. It can move with a significant development in any of these areas. An impactful litigation in one area or a governance shift can shrink appetite in all areas. Study your landscape. Seek counsel with your executive sponsors. Be wise and ready to act accordingly. Risk management is as important as fiscal management.

Framework for Growth
Pull all five areas together into an action plan for growth. Assign milestones and team members, and update the plan frequently. Consider forming a customer advisory group to maintain close contact. Keep executives, managers, order makers and vendors updated on your progress.

This framework approach, with the right information, people, process and vision, enables your customer partnership, brings work back in-house, and ensures you are the “go-to” team uppermost in people’s minds.

Get the In-Plants: Do You Know Where Your Print Is?” whitepaper to help you assess the state of your operation.

Read Part 1, Part 2, Part 3Part 4Part 5, Part 6Part 8, Part 9, and Part 10 of this Build a Better In-plant tips series in our In-plant Insights blog, featuring valuable tips to build a better in-plant.

About the Author:

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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