“Equipment and Software” Video from GRAPH EXPO In-Plant War Story Panel

By Elisha Kasinskas, Marketing Director
If you’re an in-plant manager thinking about adding or changing equipment, this five-minute video is filled with insights from three seasoned print center managers as part of the “War Stories, Wise Ideas and Q &A” in-plant panel session at GRAPH EXPO. Gain invaluable insights in this exclusive series of short session videos. Sixth in the 11-article series, I’m sharing key takeaways from the 10 topics the panel covered.

Equipment & Software Tips from Three In-Plant Managers


Leasing, Used Purchases and How Equipment Perfectly Tripled Volume
All of these in-plant print centers have changed or added equipment in the last three years. For some, it’s been a total change over, for others it’s been key equipment or software that justified the in-plant and brought in higher value jobs. Listen to learn how:

  • One in-plant is anticipating less equipment and plans to change their cut sheet platform
  • Leasing freed up cash flow to put in Web to Print, and add laminators and folders
  • Utilizing used equipment saved the organization dollars while justifying the in-plant and contributed to tripling their perfect volume.

Watch as Tim Smith, State of Wisconsin: Publishing & Distribution, Staci Hill, Freese and Nichols, and Ron Balderson, Navy Federal Credit Union discuss how their evolving needs have impacted the approach that they each took.

As you budget for next year, you’ll want to read our upcoming posts about contracting and managed services, and get an even closer at equipment as the panelists talk about new technology and equipment and offer great tips.

Read the Series For Even More In-Plant Insights
Watch RSA’s In-plant Insights blog for upcoming in-plant panel insight series posts. Get information from these in-plant and corporate print center leaders in government, banking and professional services that will help you better manage your in-house print center.

Why wait? Watch the video series now.

War Stories Wise Ideas Vidoe Series


About the Author:

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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