eBook Compilation of the Six-article “In-Plant Primer 101: Trends and Challenges” Series for Dealers and Vendors

In-Plant Primer 101: Trends and Challenges eBook imageAvailable now, this eBook is a compilation of the six-article series, “In-Plant Primer 101: Trends and Challenges,” covering valuable, basic in-plant market information, including:

  • Defining in-plant print centers and the typical problems they face
  • Discussion of the typical contacts to engage
  • Recent technology changes, their impact and trends
  • Eight questions to ask to identify workflow solution opportunities.

Download the eBook now to see how you can provide compelling solutions and solve business issues for in-plant print centers.

This eBook is part of our initiative “In-Plant Primer: From Operations Basics to Advanced Sales Concepts,” with industry consultant, Howie Fenton to provide important information for dealers, reps and owners and print equipment vendors to better understand and offer solutions to the in-plant market. The content is comprised of two six-article series (for a total of 12 articles) divided into a basic (101) and an advanced (201) set of topics with each series compiled into a convenient eBook. The second primer article series is called: “In-Plant Primer 201: Operational and Financial Concerns” and has just started.

Want to learn more about this market segment? Subscribe buttonSubscribe to RSA’s email updates and we’ll automatically alert you as each dealer/partner article is published.

Contact an RSA Business Development Manager (BDM) today to learn more about selling and working with corporate, in-house and in-plant print centers.

About the Author:

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

Leave A Comment