Get Valuable Insights from Three In-Plant Print Center Leaders

By Elisha Kasinskas, Marketing Director

Watch three war stories from the “War Stories, Wise Ideas and Q&A” in-plant panel session at GRAPH EXPO 2014, and gain insights from these leaders as part of a series of exclusive short session videos.
This post is the second in an 11 article series honing in on key takeaways from each of the 10 topics the panel covered. Topics ranged from honest war stories from the trenches, to equipment, managed services, insourcing, marketing and more in this far-ranging session.

3 War Stories from Three In-Plant Managers Winning the War


In this video, we briefly introduce three in-plant managers (learn more about each operation here) and each panelist shares a war story that has made their in-plant print center what it is today. Image it being against the law to use Web to Print, operating in a “shark tank,” or turning around an operation that employees thought was closing and had sold the one good piece of equipment they had because it was “costing too much.” Hear this and more from panelists Tim Smith, State of Wisconsin: Publishing & Distribution, Staci Hill, Freese and Nichols, and Ron Balderson, Navy Federal Credit Union.

Read the Series For Even More In-Plant Insights
Watch RSA’s In-plant Insights blog for upcoming in-plant panel insight series posts. Get information from these in-plant and corporate print center leaders in government, banking and professional services that will help you better manage your in-house print center.

Why wait? Watch the video series now.

War Stories Wise Ideas Vidoe Series


About the Author:

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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