3 In-Plant Print Managers Use Different Marketing Angles That Resonate

By Elisha Kasinskas, Marketing Director

Learn how popcorn, word of mouth and posters will sell your in-plant services like “hot cakes” from the “War Stories, Wise Ideas and Q &A” in-plant panel session that was held at GRAPH EXPO. Gain invaluable insights in this exclusive series of short session videos. Fifth in the 11-article series, I’m sharing key takeaways from the 10 topics the panel covered.

Marketing Success Stories from Three In-Plant Managers


Big, Smelly and WOM Make Marketing Pop
Marketing isn’t easy for every in-plant. These three in-plant managers use different marketing angles that resonate with their organizations. Hear how:

  • Word of mouth puts the message out for hard to reach customers
  • The smell of popcorn gets employees to the in-house print center
  • Posters and an intranet site- and more- are growing volume

Watch as Tim Smith, State of Wisconsin: Publishing & Distribution, Staci Hill, Freese and Nichols, and Ron Balderson, Navy Federal Credit Union, talk about the marketing tactics they use to win the war.

Get more in-plant marketing tips and ideas here.

Read the Series For Even More In-Plant Insights
Watch RSA’s In-plant Insights blog for upcoming in-plant panel insight series posts. Get information from these in-plant and corporate print center leaders in government, banking and professional services that will help you better manage your in-house print center.

Why wait? Watch the video series now.

War Stories Wise Ideas Vidoe Series


About the Author:

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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