By Elisha Kasinskas, Marketing Director

Fifth in the nine video in-plant panel series of four in-plant leaders discussing their success secrets, this week’s video covers a topic of great interest this year — demonstrating strategic value to the organization.

How are you creating value for the organization so that closing you is not an option?

Tom Rorhbach of Progressive conveyed how critical it is to strategically position the print center to own brand “police” responsibility, working so close to the business that you are integral to what they do. Abbas Badani says that it’s not enough to be loved, the cheapest or most convenient. You need to provide services that can’t be outsourced or isolated, delivering monetary value beyond job cost. Garry Boytos discusses being the “model of service to the entire organization.” Watch to hear the full 12-minute video for their answers to the question.

In-plant Panel Print 13- Demonstrating Strategic Value

Click on the image to see the fifth in-plant video in the series.

Tune in next week to watch these in-plant leaders talk about the biggest challenge they each face.

 

Watch this Blog for more of the Panel Series, or View the Entire In-Plant Print Center Leader Video Series

Learn more in these short videos from the in-plant panel of these Insurance, Higher Education, Government and Healthcare in-house print center leaders.

Interested in other topics? View the entire in-plant print center leader video series collection of nearly 50 videos to watch top in-plant prints share their secrets of success, discuss how they add value, grow volume, automate, save and more.

About the Author:

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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