Author Rochester Software Associates (RSA): Biography and Authored Content

See all content authored, presented, or sponsored by Rochester Software Associates (RSA).

About the Author

Rochester Software Associates

Rochester Software Associates (RSA) is the only company in the industry to provide prepresstransformoutput management, and Web to Print software solutions to support digital production print workflows. For over 35 years, our customers have used RSA solutions to turn printing into productivity™, automating their print centers and seamlessly converging printing from the data center, in-plant, and distributed enterprise print environments. RSA’s proprietary AnyPrint™ technology works across production printers, enabling RSA software to send fully ticketed print jobs to all production print devices from the major print vendors, eliminating the need to manually re-ticket jobs. 

RSA's AnyPrint technology is a core technology embedded in all RSA products. Products like WebCRD, the leading Web to print software for in-plants, QDirect Output Manager, and ReadyPrint prepress software maximize employee productivity and corporate profitability, boost operating efficiency, increase print volume without increasing staff, and delight customers with better turnaround times and 24/7 access. 

For more information, visit https://www.rocsoft.com.

  • Press Release
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  • Rochester Software Associates
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  • 06 June 2017

Rochester Software Associates Receives Marketing Awards

Rochester Software Associates (RSA), provider of production print workflow software solutions for in-plant, corporate and commercial printers is pleased to announce that we have received two awards in the Rochester chapter of the American Marketing Association's, AMA | Rochester's Pinnacle Awards...

  • Blog Post
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  • Elisha Kasinskas
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  • 13 May 2017

A Different Kind of In-Plant Awareness

I have attended and been a part of a number of in-plant events and conferences the last five years. Show and event attendees marvel about how valuable it is to meet and talk with other in-plant managers.

  • Blog Post
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  • Elisha Kasinskas
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  • 19 January 2017

In-Plant Primer: From Operations Basics to Advanced Sales Concepts

Information for Dealers, Reps and Owners, Print Equipment Vendors to Understand In-plants Rochester Software Associates (RSA) is working with industry consultant, Howie Fenton, Principal of Howie Fenton consulting to create information for dealers, reps and owners and print equipment vendors to help them better understand the in-plant market. Comprised of two six-article series (for a

  • Blog Post
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  • Elisha Kasinskas
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  • 12 January 2017

Don’t be Chicken: Innovate!

A Chat with the Tyson Foods In-plant Manager Photo Credit: In-plant Graphics I recently spoke with Russell Gayer, manager of Printing Services at the Tyson Foods in-plant in Arkansas. Gayer, a writer and humorist in his spare time — he finished third in a Toastmaster’s district humor speech contest, and has a humor

  • Blog Post
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  • Vince Tutino
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  • 06 December 2016

Web to Print Best Practices Series: 10 Key Take Aways

I covered a lot of ground in this series on Web to Print Best Practices for In-plant Print Centers: installation, roll out, marketing and selling the capabilities of the system, user adoption (both the print shop and users), pricing, production and automation and expanding the print shop's reach and

  • Blog Post
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  • Vince Tutino
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  • 26 October 2016

Web to Print Best Practices Series: 4 Pricing Best Practices

Most in-plants have a published price list that covers their common services that may include a selection of papers, B/W and Color printing, wide format, finishing, services like laminating and foam core, and specialty products. Consumers today want simple and fair

  • Blog Post
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  • Vince Tutino
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  • 18 October 2016

Web to Print Best Practices Series: User Adoption

Best Practices for In-Plant Print Center User Adoption- for Customers and Print Center Staff When you are changing from a paper or email-based method of sending jobs and work requests to the Print Center, it may be difficult for your user community to make the change to a Web-based system.

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