- White Paper
- |
- 28 May 2019
How Web to Print Ordering Impacts Customers’ Satisfaction and the Customer Experience
The role of Web to print in the customer experience (CX) is increasing as more customers demand service like world class e-commerce sites such as Amazon offer. This white paper answers five questions about the customer experience, including the cost of a bad customer experience, mistakes to avoid when working on CX improvements, how WTP impacts CX and how to cost justify it; nine lessons we can learn from Amazon and three lessons we can apply to the printing business.