Author Elisha Kasinskas: Biography and Authored Content

See all content authored, presented, or sponsored by Elisha Kasinskas, Marketing Director of Rochester Software Associates.

About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

  • Blog Post
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  • Elisha Kasinskas
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  • 15 September 2014

In-Plant War Stories: State of Wisconsin Shows Battle Scars at Upcoming GRAPH EXPO Panel

In-Plant Printer Finds Optimum Configuration; GRAPH EXPO Panel Reveals All By Elisha Kasinskas, Marketing Director Read Segment 1 of this series. This article is the second of an in-depth series introducing each of the in-plant panelists on the GRAPH EXPO panel I'll be moderating on Sept. 29, titled "In-plant Panel: War Stories, Wise Ideas and

  • Blog Post
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  • Elisha Kasinskas
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  • 14 July 2014

In with Old, Out with New: Ways to Create Printing Innovation, Part 2

Innovation in technology is not simply about updating your systems to the latest hardware or interface. Innovation can also be about the value gained when technology is harnessed in such a way that it makes daily activities more efficient. In last week's post, we discussed how a DMV client combined M.I.S. Print's data transformation with QDirect's output management solution to meet their challenge when they changed printers.

  • Blog Post
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  • Elisha Kasinskas
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  • 07 July 2014

Old Data, New Documents: Two Solutions, One Answer

When you think about technology advances, you usually picture the latest hardware, interfaces and protocols. However, with so much history and information tied up as legacy data on mainframes, sometimes the most valuable advances come with being able to take that old data and send it where it needs to be output today.

  • Blog Post
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  • Elisha Kasinskas
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  • 02 January 2014

Videos: Game-Changing Strategies for Adding Value

In this five video series, we provide a template for how an in-plant can meet today's challenges by increasing the value of the print center in their organization. Here, we showcase four top in-plants that are serving more customers, capturing more work, and positioning themselves as a strategic asset rather than a cost center.

  • Blog Post
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  • Elisha Kasinskas
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  • 20 December 2013

In-Plant Panel Video Series - Final Piece of Advice

In this final video of our nine in-plant panel series of in-plant leaders discussing their success secrets, this week's video features these leaders offering their final piece of advice for other in-plants. When four top in-plant print center leaders were asked what one piece of advice they would give other in-plant directors...

  • Blog Post
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  • Elisha Kasinskas
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  • 13 December 2013

In-Plant Printer Video Series - The Biggest Challenge

Sixth in the nine video in-plant panel series of four in-plant leaders discussing their success secrets, this week's video covers a topic of great interest --- the biggest challenge in-plant leaders face.

  • Blog Post
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  • Elisha Kasinskas
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  • 13 December 2013

In-Plant Panel Video Series- Budget Do's and Don'ts

In video eight of our nine video in-plant panel series of in-plant leaders discussing their success secrets, this week's video features these leaders offering some budget do's and don'ts. Mike Lincoln encourages in-plant managers to do your homework and ensure that you're ready before deploying new technology..

  • Blog Post
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  • Elisha Kasinskas
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  • 06 December 2013

In-Plant Panel Video Series - Biggest Changes for In-Plant Printers in 2014?

In video seven of our nine-video in-plant panel series of in-plant leaders discussing their success secrets, this week’s video features these leaders talking about the biggest changes they plan in 2014. Abbas Badani of Penn State talks about his new initiatives, including partnering with a vendor to create a fleet walk up copy program for student work and implementing RSA’s WebCRD in-plant web to print software.

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