Author Elisha Kasinskas: Biography and Authored Content

See all content authored, presented, or sponsored by Elisha Kasinskas, Marketing Director of Rochester Software Associates.

About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

  • Blog Post
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  • Elisha Kasinskas
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  • 31 August 2015

The Art of In-Plant Restoration and Renewal

By Guest Blogger Mike Lincoln Northern Regional Manager, Colorado State Printer (This blog post first appeared on the In-Plant Printing and Mailing Association (IPMA) blog) Many of us have been through some type of business transformation; in the printing/publishing industry, it's inevitable. You have to reinvent and innovate or you will drift into obscurity. For those

  • Blog Post
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  • Elisha Kasinskas
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  • 23 August 2015

GRAPH EXPO In-Plant Panelist Andrew Yee; Champions Engage for the Future

This article is the final post of an in-depth series introducing each of the four in-plant panelists on the GRAPH EXPO panel I'll be moderating on Sept. 14, titled "In-Plant Panel: Champions Engage for the Future." The session features in-plant leaders in Banking, Government, Higher Education..

  • Blog Post
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  • Elisha Kasinskas
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  • 15 August 2015

GRAPH EXPO In-Plant Panelist John Sarantakos; Champions Engage for the Future

This GRAPH EXPO Session, Learn from Leading In-plants By Elisha Kasinskas, Marketing Director, Rochester Software Associates, Inc. This article is the second of an in-depth series introducing each of the four in-plant panelists on the GRAPH EXPO panel I'll be moderating on Sept 14, titled In-Plant Panel: Champions Engage for the Future." The session

  • Blog Post
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  • Elisha Kasinskas
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  • 03 August 2015

GRAPH EXPO In-Plant Panelist Karen Meyers; Champions Engage for the Future

In-plant Panel Champion: Michigan Farm Bureau Engages for the Future at Upcoming GRAPH EXPO Panel By Elisha Kasinskas, Marketing Director, Rochester Software Associates, Inc. This article is the first of an in-depth series introducing each of the four in-plant panelists on the GRAPH EXPO panel I'll be moderating on September 14th, titled In-Plant Panel: Champions

  • Blog Post
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  • Elisha Kasinskas
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  • 24 July 2015

GRAPH EXPO 2015 In-Plant Panel Session: 'Champions Engage for the Future'

"In-plant Panel: Champions Engage for the Future" GRAPH EXPO Session R 13 By Elisha Kasinskas, Marketing Director, Rochester Software Associates A perennial favorite, the in-plant panel at GRAPH EXPO is back again. This year, the session, titled "In-Plant Panel: Champions Engage for the Future," will be held on Monday, Sept. 14 from 8:30 – 10

  • Blog Post
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  • Howie Fenton
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  • 12 February 2015

Overcoming the 4 Typical Stumbling Blocks of Web to Print

By guest blogger Howie Fenton, VP Consulting Services. According to the InfoTrends 2014 report, Trends in Workflow Automation Emerging Trends Research, 47 percent of commercial shops and 44 percent of in-plants own a Web to Print solution. According to the latest InfoTrends research, e-commerce ordering of print is predicted to grow in the next two years.

  • Blog Post
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  • Elisha Kasinskas
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  • 23 January 2015

Final Advice: In-Plant War Stories & Wise Ideas Video

Wise Ideas/Advice Video from GRAPH EXPO In-plant War Story Panel Session If you could get just one piece of advice from another in-plant leader, what do you think that advice would be? Watch the Wise Ideas 5-minute video from the "War Stories, Wise Ideas and Q &A" in-plant panel session at Graph Expo and find

  • Blog Post
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  • Elisha Kasinskas
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  • 16 January 2015

No. 1 Challenge: In-Plant War Stories & Wise Ideas Video

If you find it hard to convince management why your in-plant needs to stay current, you're not alone. Panelists from the "War Stories, Wise Ideas and Q &A" in-plant panel session at GRAPH EXPO share their biggest challenge in this 10th video of our 11 article series covering session key

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Since 1986, thousands of production print centers have turned to Rochester Software Associates to improve their workflows, increase their productivity, and delight their customers. Our software solutions for transform and conversion, output management, and web to print Turn Printing Into Productivity™. Above all, what really sets us apart is our intense focus on customer satisfaction.

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