Author Elisha Kasinskas: Biography and Authored Content

See all content authored, presented, or sponsored by Elisha Kasinskas, Marketing Director of Rochester Software Associates.

About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

  • Blog Post
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  • Elisha Kasinskas
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  • 28 August 2017

Bold Moves for the Future Print 17 Panelist Closeup- The World Bank

This article is the final article in a series introducing each of the three in-plant panelists on the Print 17 panel that I'll be moderating September 11th titled "In-Plant Panel: Bold Moves for the Future." The session features in-plant leaders in Healthcare, Higher Education and non-profit.

  • Blog Post
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  • Elisha Kasinskas
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  • 17 August 2017

Bold Moves for the Future Print 17 Panelist Closeup- Sacramento State

This article is the second of a series introducing each of the three in-plant panelists on the Print 17 panel I'll be moderating September 11th titled "In-Plant Panel: Bold Moves for the Future." The session features in-plant leaders in Healthcare, Higher Education and non-profit.

  • Blog Post
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  • Elisha Kasinskas
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  • 07 August 2017

Listen Now to In-Plant Dealer/Vendor Educational Webinar

In-Plant Dealer/Vendor Webinar: From Operations Basics to Advanced Sales Concepts. Register today for the August 23rd, 2pm EDT In-Plant Dealer/Vendor Webinar: From Operations Basics to Advanced Sales Concepts. The one-hour webinar covers six basic topics and some of the advanced topics we’ve covered in the series about this important market, as well as some research and example in-plants.

  • Blog Post
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  • Elisha Kasinskas
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  • 07 August 2017

Bold Moves for the Future Print 17 Panelist Closeup- UPMC

This article is the first of a series introducing each of the three in-plant panelists on the Print 17 panel I'll be moderating September 11th titled "In-Plant Panel: Bold Moves for the Future." The session features in-plant leaders in Healthcare, Higher Education and non-profit.

  • Blog Post
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  • Elisha Kasinskas
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  • 02 August 2017

In-Plant Primer 101: Trends and Challenges eBook

eBook Compilation of the Six-article "In-Plant Primer 101: Trends and Challenges" Series for Dealers and Vendors. This eBook covers valuable, basic in-plant market information, including: Defining in-plant print centers, typical problems they face, typical contacts and more.

  • Blog Post
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  • Elisha Kasinskas
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  • 31 July 2017

Print 17 In-Plant Panelists Announced; Bold Moves for the Future

A perennial favorite, the in-plant panel seminar at Print 17 is back. This year the session is titled "In-Plant Panel: Bold Moves for the Future," and will be held on Monday, September 11th from 11-11:50 am. Register for session R8 before 8/11 and use registration promo code SPSave50 to save $50 on your seminar registration.

  • Blog Post
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  • Elisha Kasinskas
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  • 12 June 2017

Webinar 6/28: Optimize Ordering and Print Center Efficiency with Web-to-Print

Increasing efficiency and improving the customer ordering process should be key goals for every in-plant. In this June 28th webinar (2pm ET|11am PT) you will learn how the State of Oregon's Publishing & Distribution unit plans to accomplish both of these objectives by implementing Web to print technology. Ranked as the country's fourth largest government in-plant,

  • Blog Post
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  • Elisha Kasinskas
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  • 13 May 2017

A Different Kind of In-Plant Awareness

I have attended and been a part of a number of in-plant events and conferences the last five years. Show and event attendees marvel about how valuable it is to meet and talk with other in-plant managers.

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