Author Elisha Kasinskas: Biography and Authored Content

See all content authored, presented, or sponsored by Elisha Kasinskas, Marketing Director of Rochester Software Associates.

About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

  • Blog Post
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  • Elisha Kasinskas
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  • 24 January 2016

Build a Better In-Plant – 5 Pillars of In-Plant Growth

Are You Capturing All of the Possible Print Opportunities for Your Shop? Astute in-plant managers and service teams are attuned to and ahead of the customer. You are an inside partner with a vested interest in customer success. But are you capturing all of the possible print opportunities for your shop? 

  • Blog Post
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  • Elisha Kasinskas
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  • 17 January 2016

Unique Ways 3 Higher Ed In-Plants Grow, Remain Relevant

At a recent In-plant Printing and Mailing Association (IPMA) lunch-n-learn session, three higher education in-plant managers from UC Davis, Fairfield University and Cedarville University discussed how they've remained relevant and grown, leveraging graphic design services, marketing and Web to print. Web to Print and a Unique Graph Design Retainer Fuel Growth for

  • Blog Post
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  • Elisha Kasinskas
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  • 10 January 2016

Progressive's 7-Step Insourcing Journey

At a recent presentation sponsored by Rochester Software Associates, Tom Rohrbach, IT Systems Engineer Consultant at Progressive, shared a 7-step framework that Progressive utilized to determine the optimal balance of in-house and outsourced work for their firm. In addition to the 7-step process, Rorhbach related the key project learnings. Watch the entire

  • Blog Post
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  • Elisha Kasinskas
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  • 06 December 2015

Build a Better In-Plant - The 4 Value Axes

Each of the Four Values Are Present in Every Order Experience, Production Process and Delivery. Print services depend on 4 Value Axes: Time, Cost, Quality and Quantity. Each value is present in every order experience, production process, and delivery. You will be successful if you align you

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